Tower Creative Communications
Tower Creative Communications, formerly Tower Creative Consultants, was established as the student-run firm at Belmont University in Nashville, Tennessee, in 2006, the year following the chartering of the Belmont University Chapter of PRSSA in July 2005.
The public relations program had begun in 2004 within the Department of Media Studies. The first faculty adviser for Belmont PRSSA and Tower Creative was Pamela Parry, APR, the first faculty member in the public relations program. During its infancy the student-run firm achieved visibility at the university and in local business media. When Dr. Bonnie Riechert, APR, joined the public relations faculty in 2006, she became the faculty advisor for PRSSA while Parry remained the adviser for Tower Creative.
In 2008, Susan G. Barnes, APR, Fellow PRSA, joined the public relations faculty and assumed responsibility of advising Tower Creative, succeeding Parry. During this period, the student-run firm developed standard operating procedures and a solid client base, including some pro bono clients and some paying clients. Members of the firm also sold ads for “Connect,” a magazine published by the Department of Media Studies, and students received commissions for their sales.
Other clients during this period included Sertoma Middle Tennessee District, Sertoma of Nashville, The Vision student newspaper, Growth and Purpose for Students (GPS), the Belmont Undergraduate Research Symposium and Sweet CeCe’s. Student leaders in this period included Bethany Nelson, Makenzie Fisher, Kate Burns, Matt Maher and Olivia Gagnon. Tower Creative first became Nationally Affiliated with the Public Relations Student Society of America in March 2010.
When Barnes retired in May 2013, Dr. Kevin Trowbridge, APR, who had joined the faculty in 2011, became faculty adviser to Tower Creative. Student leaders in this period included Makenzie Albracht, Katie Mulrain, Victoria Lewis, Annah Smith and current directors, Haley Hall and Joel Delabre.
During the past three years, the firm has experienced significant restructuring to align it more closely with the strengthening public relations curriculum at Belmont, to position it to attract a more diverse group of associates from majors beyond public relations and to strengthen operating policies and procedures. Most notably, associates may now earn one hour of academic credit each semester (up to four) while they work with the firm. In conjunction with the academic offering, the firm now has a standing meeting each Tuesday afternoon, which includes a professional development component as well as updates from each account.
Further, the firm underwent a rebranding from “TCC,” as it was often called, to become “Tower Creative” as the preferred abbreviated name. This rebranding helped increase name awareness of the firm across campus. The identity of the academic program has evolved as well, with the public relations program becoming the Department of Public Relations in 2012.
In August 2014, when the College of Liberal Arts & Social Sciences moved into a beautiful, new building now known as the Janet Ayers Academic Center, the student-run firm was granted use of a new office space and conference room on the ground floor. “The Creative Grounds” provides a more professional work environment for the firm and accessible space for meeting with clients.
During Summer 2017, Tower Creative Communications unveiled its current name and logo.